![]() So, promotion can start where that information is likely to resonate. Even if they can be enjoyed broadly (like a novel), books tied to a specific area generally start out stronger in that region. If the book is of "local interest," make sure to let them know. Self-published books of local interest generally do better.List where you regularly contribute and/or have appeared. How are you working to keep your book and yourself in front of people? Blog, radio, Twitter followers, speaking on your subject expertise – your media platform is important to those who want to sell your book. Let them know about your author platform.If you want your book to hold its own in that arena, you'd do well to make sure the buyers reviewing it see you understand the demands of the print reader marketplace and that you show yourself as a worthy pro. Remember traditional publishers do a lot of manuscript vetting and book design packages. Make sure your book looks good with a professional-looking cover and interior layout design and is well edited. Yes, this is self-publishing 101 but it is possible to not do those things and still move some e-book copies.
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